G: You’ve lived with Mario as your creation for 30 years. How would you describe your relationship with him? Are you sick of him yet?
SM: I kinda of look at it as if I’m running a talent agency, and I have all these different people that when there’s new technology and we’re doing something new with it, I always choose Mario to be the one to represent it. Then, if we have something else that’s maybe not quite the right fit then we choose one of the other characters. That’s usually how I approach things with him. Also, we’ve always evolved Mario’s look – so we try and keep him fresh.
G: A few years ago you talked about maybe stepping away or possibly retiring. Do you think you’ll ever be able to walk away from all this?
SM: There was a misunderstanding around my supposed retirement. Really at the time what we were talking about was giving more opportunity and more leadership opportunity to younger people in the company. So rather than me leading everything we were really expanding that role out to others that had come up within the company. Somehow that got misinterpreted as the fact that I was retiring.
We have these younger people in the company who are taking the lead on Switch development and it’s really been them that have put this forward and designed this system. They’re the ones that have really shepherded it through the process. Because of that, what it’s allowed me to do is focus on other projects like Super Mario Run or the Universal theme park. I’m going to keep looking for these kinds of opportunities where I can do something new and fun.
G: You’ve mentioned in the past that you play the cat-collecting mobile game Neko Atsume. Are there other games that you really love playing?
SM: Not really. I do like Minecraft, but really more from the perspective of the fact that I really feel like that’s something we should have made. We had actually done a lot of experiments that were similar to that back in the N64 days and we had some designs that were very similar. It’s really impressive to me to see how they’ve been able to take that idea and turn it into a product.
