Coming from James Honeywell, head of consumer marketing at Nintendo UK…
“Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed. With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented.
We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can’t on certain characters, I suspect that is also part of the appeal.
What we hadn’t anticipated was the number of collectors wanting to get them all – this has seen demand exceed supply in some areas. Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.”
